A web site can achieve many different goals for your business. Your specific goals may vary, but the primary goals of an online presence are typically 1 or more of the following:
Sell your Stuff – Selling products or services either directly or indirectly through your web site. You can increases sales to a world-wide market.
Promoting Your Business/Brand Awareness - Making your customers and potential customers (and/or the general public) more aware of your company and what it does. A web site can be a great way to position your business in the best possible light. Convince prospects "just surfing" that your goods and/or services meet their needs. A quality site reflects very positively on the branding of your business.
Inform - Share important business information like Financial Reports, Stock Information, Meeting Information/Minutes, Brochures, Forms, Policies, Guidelines, Instructions and Manuals, Etc. A web site is an excellent way for your customers to help themselves.
Generating Leads, Prospects and/or Customers - Probably the most common goal of a web site, this can be very difficult to measure. It is the process of leading visitors to your web site to facilitate their conversion into actual customers.
A website is an excellent way for your customers to help themselves.
