Just as there is a wealth of information available to you about web sites, there is also a large amount of false information. Here are some of the more common myths concerning web sites:
Sadly, this is not true; at least not very true. Active and passive techniques should be employed to bolster the amount of traffic your web site receives.
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While displaying some standard, “corporate” information on your web site can be valuable, the ways in which content is delivered and read online vary greatly from the ways it is presented in print. The content you display needs to be written for the web; in other words, it must be short, to the point, highly organized, and very hierarchical in importance.
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This is a big mistake. You have invariably spent lots of time and money creating a brand for your business. You have certain fonts, colors, and styles that are already associated with your brand. When someone who knows your company offline visits your web site and sees something completely different, they may feel as though they have landed on a different company’s web site (who happens to have the same name as your business).
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He can use scissors too; does he cut your hair?
This is probably the single largest and most common mistake people make when having a web site built. If you think you are going to save thousands of dollars and receive professional results, you are going to be sorely mistaken. Although Bobby may know a little about building basic web pages and manipulating pictures of snowboarders, he will almost certainly miss many important aspects of site design, not to mention site management, promotion, analysis, usability, accessibility, etc.
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Now that you know some common Web Site Myths,
let's find the right designer for you!
