Additional Web Site Tips

Use Your Site All the Time - If you've invested the time, energy and money into building a solid web site that effectively communicates your objectives to its visitors, you must use it! Be sure to put your web address on all your letters, emails, faxes, business cards, brochures, t-shirts, stickers, etc.

Constantly drive people to your web site for more information!

Provide regularly updated content - Nobody will come back to your site day after day if there's no new information on it. This will also help your site to rank more favorably with search engines, as they tend to place a higher importance on sites that update themselves regularly.

Offer Specials - Offering limited time offers and deals on your site is a great way to get customers to buy again.

Newsletters - Although a newsletter (be it electronic or otherwise) is not actually a web site, it can be used to drive customers to your web site to get more information, or to take advantage of a special deal. In addition, archiving your newsletters on your web site will allow visitors to view past issues.

Facilitate Lead Generation - One mistake that some web sites make is not making it easy for their customers to contact them. You should have, on every single page, a link to your contact page, email addresses, as well as phone and fax numbers.

If your web site has convinced a potential customer to contact you, then be sure that they can!